The Digital Nonprofit: Using Google Grants & Technology To Drive Organizational Success

In order to succeed at marketing within this digital landscape, organizations need to be savvy, have the right system set up, and use technology to their advantage. In this workshop, we will explore how nonprofits can do that through:

Google Nonprofits & Ad Grants

Through TechSoup Canada and Google, nonprofit organizations can gain access to hardware and software discounts, as well as $10,000 USD per month in free advertising. In this workshop, we will walk through how nonprofit organizations can take advantage of these valuable offers.

Making The Most of Your Google Ad Grant

$10,000 USD per month in free advertising is a lot. Yet, the average nonprofit with Google Ad Grants only spends around $350 of that grant each month. We take a look at how to create a strong account structure, ads, and analytics implementation so your nonprofit can spend more of the grant, track the success of your work, and drive valuable users to your website.

Increasing Online Organic Success Through Content Creation

While many people click on paid ads, the majority of Internet users click links within the first five organic search engine results. We will learn more about how to consistently create valuable, engaging content that gets discovered online.

Outcomes

1. Understand how to apply for, secure, and set up Google Ad Grants

2. Learn how to set up custom goals in your analytics account to measure marketing performance and promote greater success

3. Know how to quickly, consistently, and cost-effectively create content that raises search engine rankings and drives support. 

NOTE: It is recommended that you bring a fully charged laptop

TARGET AUDIENCE: This workshop is best suited for medium to large nonprofits and charities. 

NOTE: Eligibility Guidelines - to be eligible to participate in Google for Nonprofits:

• Organizations must be Canadian Charities registered with the Canada Revenue Agency (CRA), Canadian Federal Non-profits registered with Innovation, Science and Economic Development Canada (ISED), or Canadian Provincial Non-profits registered with their corresponding provinces or territories.

• Not be:

  • A governmental entity or organization

  • A hospital or health care organization

  • A school, academic institution, or university (philanthropic arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google for Education.

LEVEL: Intermediate