The Digital Nonprofit: Using Google Grants & Technology To Drive Organizational Success

Today, many nonprofit organizations are attempting to find new ways to sustainably attract and retain supporters, donors, volunteers, and event attendees. Often, the first place they look is online. But many nonprofits have struggled to succeed at digital marketing; it’s complex, it’s resource-intensive, they can’t adequately track the results, and it’s expensive.

In order to succeed at marketing within this digital landscape, organizations need to be savvy, have the right system set up, and use technology to their advantage. In this workshop, we will explore how nonprofits can do that through:

Google Nonprofits & Ad Grants

Through TechSoup Canada and Google, nonprofit organizations can gain access to hardware and software discounts, as well as $10,000 USD per month in free advertising. In this workshop, we will walk through how nonprofit organizations can take advantage of these valuable offers.

Making The Most of Your Google Ad Grant

$10,000 USD per month in free advertising is a lot. Yet, the average nonprofit with Google Ad Grants only spends around $350 of that grant each month. We take a look at how to create a strong account structure, ads, and analytics implementation so your nonprofit can spend more of the grant, track the success of your work, and drive valuable users to your website.

Increasing Online Organic Success Through Content Creation

While many people click on paid ads, the majority of Internet users click links within the first five organic search engine results. We will learn more about how to consistently create valuable, engaging content that gets discovered online.

Outcomes

  1. Understand how to apply for, secure, and set up Google Ad Grants

  2. Learn how to set up custom goals in your analytics account to measure marketing performance and promote greater success

  3. Know how to quickly, consistently, and cost-effectively create content that raises search engine rankings and drives support. 

NOTE: It is recommended that you bring a fully charged laptop

TARGET AUDIENCE: This workshop is best suited for medium to large nonprofits and charities who meet the following criteria: 

Eligibility Guidelines - to be eligible to participate in Google for Nonprofits:

  • Organizations must be Canadian Charities registered with the Canada Revenue Agency (CRA), Canadian Federal Non-profits registered with Innovation, Science and Economic Development Canada (ISED), or Canadian Provincial Non-profits registered with their corresponding provinces or territories.

  • Not be:

    • A governmental entity or organization

    • A hospital or health care organization

    • A school, academic institution, or university (philanthropic arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google for Education.

LEVEL: Intermediate 

Additional Investment Information:
*What is the Nonprofit Member Discount Rate and who can take advantage of it?
  • Pillar Nonprofit Network offers 50% off registration fees for some workshops and events (not all of our events)
  • 5 of these spots available per event and they are first come first serve
  • Additional spots may be added at a later date. If you have already registered you cannot apply the discount
  • Only applicable to
    • Pillar Members
    • Nonprofit ORGANIZATIONS
    • Who pay a $75.00 membership fee indicating that their operating budget is less than $100,000
    • Note that all staff and volunteers of these nonprofit organizations can use the promo code
    • The special rate is NOT applicable to individual members

To receive the promo code and take advantage of the Nonprofit Member Discount please email education@pillarnonprofit.ca

ABOUT THE PRESENTER

Tyler Bryden, Owner of SixFive & Founder at Speak Ai

Tyler is a business owner, marketer, and corporate trainer. As a Google Partner, Tyler specializes in helping nonprofit organizations and businesses improve their search engine marketing, analytics, and technology. 

Thank You To Our 2019 Learning & Development Sponsors:

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