Harnessing the Power of Online Video for Your Nonprofit

Are you maximizing your online marketing results? Are you spending hours creating content for social media without seeing meaningful results? Is your website successfully attracting and converting clients, donors, and volunteers?

This seminar will guide you through the basics of leveraging video to improve your online engagement and website results.

In this seminar you will learn:

  • The power of video for creating online conversions and brand awareness
  • Strategies for improving marketing, customer service & support, employee training and other important organizational objectives through video
  • Pros and cons of different styles of video including Traditional, SmartPhone and Animated
  • Key components of an effective online video
  • Free and Pay-to-Use tools available to help you create video content for your organization

You will leave this seminar with a clear vision for how to harness the power of video, as well as a personalized script you can use to create your very own 90-second online video.

TARGET AUDIENCE: Anyone responsibile for marketing and communications, storytelling, fundraising, impact measurment, community engagement, recruiting volunteers, training etc.

LEVEL: Beginner - Intermediate

Additional Investment Information:
*What is the Nonprofit Member Discount Rate and who can take advantage of it?

  • Pillar Nonprofit Network offers a 50% discount on registration fees for some of its workshops and events
  • At applicable events, 5 discounted spots are available on a first-come, first-served basis
  • Additional discounted spots may be added at a later date. Participants who have already registered cannot apply the discount retroactively.
  • Eligibility requirements:
    • Must be a member of Pillar Nonprofit Network
    • Must be a nonprofit organization with an operating budget under $100,000 (paying $75 Pillar membership fee)
    • Note: All staff and volunteers of eligible nonprofit organizations are permitted to use the promo code
    • Unfortunately, this special rate is NOT applicable to individual members
  • To receive the promo code and take advantage of the Nonprofit Member Discount please email cvilleneuve@pillarnonprofit.ca


Geoff Evans is the Chief Storyteller at The Animation Studio here in London, Ontario. Geoff may be familiar to Pillar members as the Social Media Coach where he ran a number of social media and online marketing focused workshops. 

In 2016 Geoff began pivoting his business towards animated storytelling where he could finally put his English Literature degree and 25+ years of stage, TV and radio acting experience to good use!

Today Geoff focuses exclusively on building animated videos for business, as well as training businesses to build animated videos for themselves.


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