The Secrets to Creating Online Engagement and Results

Many organizations spend endless hours finding and sharing content through social media with the mistaken belief that they are being effective. What can you do to ensure that you are maximizing every online interaction while producing the most meaningful engagement and results?

In this workshop, Geoff Evans (founder of Social Media Coach) will help you achieve the following learning outcomes:

  • Clearly defining your tribe (an “audience” will never engage to the same depth as a tribe)
  • Learning to tell powerful stories by combining compelling words with compelling media
  • Understanding the Facebook algorithm and how it may be preventing your messages from reaching the right people
  • Analyzing Facebook Insights to evaluate your success and identify areas of opportunity

Level: Intermediate - Advanced

Target Audience: Staff or volunteers responsible for marketing and communications and/or anyone interested to learn more about effective online engagement

Additional Investment Information:
*When you register you may notice a Special Rate. What does that mean and who can take advantage of this rate?

  • Only applicable to Pillar member ORGANIZATIONS (staff and/or volunteers) that pay a $60.00 membership fee indicating that their operating budget is less than $100,000
  • 5 of these spots available per workshop and they are first come first serve.
  • If you do not see a special rate listed then the spots have been filled.
  • Additional spots may be added at a later date. If you have already registered you cannot apply the discount.
  • The special rates are not applicable to individual members.

About the presenter:
Geoff Evans is the founder of both and He focuses on helping businesses tell their stories through social media, animated video and website design.

Geoff learned the art of storytelling as an English Literature graduate at the University of Waterloo. He has also spent more than 20 years exploring storytelling as an actor in theatre, TV, radio and online video.

Geoff has 3 cats. 1 wife. And a subscription to HelloFresh that allows him to be an amateur chef three days a week.

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