Successful Public Relations: Telling & Selling Your Story

When more people see, hear and read about your nonprofit it's easier to attract more supporters, more volunteers, more board members and more donors. It's as simple as that. Successful media relations and communications costs nothing but a small investment of time and energy that will pay large dividends for years to come.

Please join CTV’s Steve Young, News Director and Mandi Fields, Community Relations Coordinator to learn about how to work with the media. 

In this workshop you will learn:

  • Tips on how to request sponsorship
  • How to write a good news release
  • How to maintain positive relationships with the media to move your organization's needs forward

Target Audience: Anyone who manages public relations and/or marketing, Executive Directors, Board Members, Managers

Level: Beginner-Intermediate 

About the Presenters:

Steve Young is the News Director of CTV London and Newstalk 1290 CJBK. Steve is a veteran Video Journalist having worked in the field for 16 years. Most notably being the lead reporter for CTV on the Walkerton water disaster and the subsequent inquiry in May of 2000.  In addition to being a Videographer, Steve was also a News and Sports Anchor, Producer and Managing Editor before stepping into the role of News Director. Steve is married and has one daughter.
Mandi Fields is an employee of Bell Media working locally as the Community Relations Coordinator for London/Windsor. Mandi is the founder of TAMPON TUESDAY which was nominated for a Pillar Award in 2010.  In 2011, CTV and the TVDSB partnered together to bring the awareness of bullying front and centre and to find a way to change attitudes about this destructive behavior.  Mandi is the Co-Chair of The Pledge to End Bullying which has received numerous awards and gained national attention last year when The Pledge was recognized as one of 75 stakeholders across the country that has made an impact on people’s attitudes towards bullying.  Mandi is a repeat Lecturer at UWO Continuing Studies and is the proud mother of Ava, 15 and Jett, 12.

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