Welcome to Progressive Animal Welfare Services (PAWS) - an organization that is committed to helping at-risk and low-income families keep their pets safe and healthy through any crisis. As our Marketing Lead, you will play an essential role in promoting PAWS and generating sustainable sources of funds to achieve our strategic goals.
In this exciting and rewarding position, you will oversee the planning, development, and execution of PAWS marketing and advertising initiatives, refining our brand positioning, and driving awareness of our messaging to resonate with private donors, corporate donors, agencies, and clinics.
Collaborating extensively with the Fundraising Team Lead, you will be responsible for developing plans, goals, budgets, and metrics for marketing and communications. You will also manage a small team of volunteers, utilizing your skills in digital marketing, social media, and communications strategy to increase reach, engagement, and conversions.
We understand that you have a busy schedule, and we ask that you commit to working approximately 2-3 hours per week to fulfill your duties. However, we believe that this is a long-term role, and we ask that you commit to working with us for at least two years.
If you have engaging leadership skills, are proactive in developing ideas and plans, and have experience in brand marketing, advertising, and public relations, we encourage you to apply for this role. We also welcome candidates with knowledge of seasonal themes and coordinated content development, as well as experience managing ambassadors and/or influencers to promote campaigns and initiatives.
Join us in our mission to keep families and their pets together, and help us build stronger and more resilient communities. We look forward to welcoming you to our team!