Investor Expectations/Process - What Do They Say Yes To? (Momentum Program for Women and Non-binary Entrepreneurs of Colour)

Investor Expectations/Process - What Do They Say Yes To?

This workshop is part of our MOMENTUM: Investment Readiness Program for Women and Non-binary Entrepreneurs of Colour.

For more information on this free program and to register for the entire series please click here 



This free investment readiness program is a financial empowerment journey designed exclusively for equity deserving women and non-binary entrepreneurs.

It provides a supportive community and a knowledge based approach to help you master financial literacy, build a sustainable business, and harness the momentum needed for lasting success.

Workshop Highlights

In Investor Expectations/Process - What Do They Say Yes To? gain the perspective from someone who knows the ropes to help you understand what investors look for and how they make decisions. By the end of this, you'll have a good grasp of what makes investors tick and how to show them your idea is worth their attention.

What You'll Learn:

  • Getting Inside an Investor's Head: We'll talk about what goes on in an investor's mind. Understanding what they expect and how they decide on investments.
  • What Investors Want: Is Your Business Viable? Can It Grow?:  Find out the key things investors care about: Does your business make sense, and can it grow? Learn how to check if your idea ticks these boxes.
  • See How Ready You Are: Take a look at yourself and see how ready you are for investment. Find out where you're doing well and what areas you might need to work on
  • Making Your Pitch Shine: Creating a Great Proposal: Discover the essentials of presenting your idea to investors. We'll help you craft a proposal that really stands out and makes investors interested.
Eligibility Criteria

This program is for women and non-binary entrepreneurs of colour who meet the following criteria:

  • Identify as a woman or non-binary entrepreneur of colour
  • Age 18 or over
  • Located anywhere in Southwestern Ontario
  • Plan to seek funding within the next two years
  • In operation with some existing revenue and customers (but not necessary)
How To Apply

Click the "Register" button to select the workshop(s) you want to attend. Feel free to apply to the entire series.

A confirmation email with the workshop link(s) will be sent to you with other important details

Need more information?

Book a 15 minute call with Program Managers, Filsan Farah and Veronica Antipolo: click here


This virtual program is part of a national collaborative of organizations, The Women and Nonbinary Impact Network for Venture Capital (WIN-VC), working to provide services, programming, events, and dedicated resources to women and non-binary entrepreneurs and gender lens investors across Canada who are working towards becoming investment ready and increasing the pool of investors driven to invest in these ventures. 

WIN-VC acknowledges the support of Innovation, Science and Economic Development (ISED) Canada. ISED has awarded funding for WIN-VC that will make the venture capital environment more inclusive for women by transforming traditional investment processes, processes and knowledge into respectful and meaningful approaches that value equity and impact with a focus on diverse women and non-binary entrepreneurs and SMEs including Black communities, Indigenous peoples, racialized populations, persons with a disability, 2SLGBTQ2+ and new Canadians.

WIN-VC est reconnaissant du soutien apporté par Innovation, Science et Développement économique (ISED) Canada. L'ISED a accordé un financement à WIN-VC qui rendra l'environnement du capital-risque plus inclusif pour les femmes en transformant les processus d'investissement traditionnels, les processus et les connaissances en approches respectueuses et significatives qui valorisent l'équité et l'impact en mettant l'accent sur les femmes diverses et les entrepreneurs non binaires et les PME, y compris les communautés noires, les peuples autochtones, les populations racialisées, les personnes handicapées, les 2SLGBTQ2+ et les néo-Canadiens.

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