How are you showing immigrant job seekers what inclusion looks like at your workplace? Learn the five steps to take you from generic “we’re hiring” posts to a personal story that shows inclusion in action and attracts candidates and engages your employees.
This workshop will focus on how you can showcase your values, your workplace culture and your investments in equity, diversity, and inclusion initiatives externally, as well as internally. Even if you do not have dedicated Communications or Marketing staff, do not worry! We will discuss what to highlight, how to do it, and where to start, even if you are a beginner.
Some questions this session will answer:
- We’re investing in equity, diversity and inclusion, but how do we talk about it without being performative?
- We’re struggling to attract talent, how do we showcase our unique culture?
- Where do we find stories within our organization to tell?
- I know this is important but I’m busy with other work priorities and I’m not a writer. Where do I start?
You’ll leave with:
- A list of where to find stories that show inclusion in action at your organization.
- Five questions to ask your employees to understand what makes them stay.
- LinkedIn post templates that go beyond generic “we’re hiring” posts and a system with writing prompts to create your own.
- Ideas for how to showcase your organization on job postings and during the recruitment cycle
About the presenter
Erica Howes helps hiring teams to showcase their workplace culture through employee stories. She has her own business, and has led employer branding projects for clients in Canada and the US. With a journalism background, she loves asking lots of questions and talking to strangers! She currently lives in Waterloo, Ontario. Learn more about her work at ericahowes.ca.
Erica is partnering with WILL Immploy to share how to use storytelling to attract immigrant talent at your organization by finding and sharing stories of inclusion.
