Ideal Candidate Profile
The ideal candidate is a seasoned marketing leader with expertise in integrated brand strategy, campaign execution, omni-channel marketing, and corporate communications. They possess a strong understanding of direct and digital marketing, leveraging data to inform strategic decisions. An exceptional storyteller and relationship builder, they demonstrate outstanding communication skills and the ability to lead and inspire a high-performing team.
This role requires a leader with solid business acumen who embraces innovative thinking and challenges conventional approaches. The successful candidate will be both strategic and hands-on—grounded yet forward-thinking, a leader with humility, and a listener who transforms big ideas into action.
- 7+ years of marketing communications experience, preferably in the charitable sector, with a passion for developing and scaling high-impact community engagement initiatives. Experience in complex healthcare organizations is a strong asset.
- Minimum of a bachelor’s degree, and ideally a master’s in an appropriate discipline.
- Proven expertise in creating and executing innovative communication strategies, effectively managing messaging across diverse internal and external stakeholders.
- Exceptional project management skills, adept at balancing multiple priorities while ensuring timely and effective execution.
- Strong analytical acumen, leveraging data-driven insights to inform strategic decisions and optimize outcomes.
- Experienced in applying business analytics to enhance fundraising and engagement strategies.
- Adaptable and solution-focused, excelling in fast-paced environments while maintaining a clear strategic vision.
- Highly collaborative and team-oriented, a supportive leader who listens, motivates, and fosters a culture of success.
- Proficiency with Microsoft Office Suite.
- A CFRE designation is an asset.
- Familiarity with Raiser’s Edge/NXT and database management skills highly desirable.
Key Responsibilities & Accountabilities
- In cooperation with the executive team, develop and implement a comprehensive marketing and communications strategy aligned with the Foundation’s goals.
- Uphold and enhance Foundation brand guidelines, ensuring consistency across all touchpoints and that all communications reflect the values and strategic priorities of the Foundation’s healthcare partners.
- Oversee the creation and execution of multi-channel communication strategies that engage key audiences and drive fundraising success.
- Develop and execute a comprehensive digital marketing strategy that leverages all digital channels to drive fundraising and brand awareness.
- Oversee donor and community engagement across paid and earned media, ensuring exceptional storytelling and timely, relevant content.
Working Conditions
- Standard office hours are weekdays from 9-5, with flexibility in start and finish times. This requires evening and weekend availability to support Foundation and community events.
- Travel is required; the incumbent must have access to transportation and use of a vehicle.
- It is anticipated that this position will operate primarily from the Foundation offices or an agreed-upon combination of office and home office activity.
- Some physical work may be involved, including transporting materials and equipment for events.
- A Vulnerable Sector Check is a requirement of employment.