Overview:
Habitat for Humanity Heartland Ontario is seeking a dynamic and experienced Marketing Manager to oversee marketing and promotional campaigns, partnerships, and social content for the entire affiliate, including our 8 Habitat ReStore locations. The ideal candidate is passionate about our mission, creative in approach, and strategic in execution to enhance our visibility, drive sales, and build community partnerships. While a core focus of this role is on the ReStore locations, the Marketing Manager will also provide marketing support to other programs of the affiliate.
Key Responsibilities:
Marketing and Promotional Campaigns:
- Develop, implement, and manage comprehensive marketing and promotional campaigns to increase foot traffic, sales and revenue generation at Habitat ReStore locations.
- Utilize data and analytics to assess the effectiveness of campaigns and make data-driven decisions to optimize results.
- Update current, create new, and publish promotional materials including flyers, brochures, newsletters, social media posts and advertisements, ensuring consistent branding and messaging across all platforms.
Partnerships:
- Support partnerships with local businesses, organizations, and community groups to support Habitat Heartland initiatives.
- Support sponsorship and cross promotional partnership agreements, ensuring mutual benefits and long-term relationships.
- Collaborate in campaigns and events with partners to enhance community engagement and support for Habitat for Humanity's mission.
Social Content:
- Create, post, and manage content for social media platforms, website, videos, blogs and email newsletters.
- Create and maintain a content calendar that aligns with marketing and sales goals, seasonal promotions, and organizational initiatives.
- Monitor and analyze social media metrics to measure success and identify opportunities for improvement.
- Engage with followers, respond to inquiries, and build a strong online community around Habitat for Humanity and ReStore.
Store Location Marketing Support:
- Visit ReStore locations regularly to work with managers and key staff on rolling out various marketing campaigns.
- Collaborate with store teams to develop and implement location-specific marketing initiatives.
- Provide guidance and support to ensure consistent branding and messaging across all ReStore locations.
Affiliate Program Support:
- Provide marketing support to other Habitat for Humanity programs as needed.
- Assist in developing marketing materials and campaigns for fundraising events, volunteer recruitment, and other affiliate initiatives.
- Ensure consistency in branding and messaging across all affiliate programs.
- Attend key ceremonies, promotional events and be available for occasional after-hours tasks or events.
General Responsibilities
- Produce reports on activity and performance for senior management and the Board of Directors as required
- Attend and participate in all management team meetings
- Ensure effective communication between staff, volunteers, and management including briefings and meetings where needed
- Seek out and follow through on professional development opportunities
- Consistently provide feedback to management
- Recommend and implement improvements to affiliate procedures, and policies
- Advocate on behalf of Habitat Heartland
- Perform other tasks, as needed
Qualifications:
- Passion for Habitat for Humanity's mission and values.
- Bachelor's degree or diploma in Marketing, Business, Communications, or related field, or relevant work experience.
- Minimum of 3-5 years of experience in marketing, preferably in non-profit sectors.
- Proven track record of developing and executing successful marketing and promotional campaigns.
- Strong understanding of website communication and development, social media platforms, content creation, and digital marketing strategies.
- Experience using relevant technology such as Microsoft Publisher, Word, Excel, PowerPoint, Outlook, WordPress, Constant Contact, Canva and Adobe.
- Excellent communication, organizational, and project management skills.
- Experience guiding volunteers and staff.
- Experience working with outsourced services.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- Experience in retail marketing or customer service is a bonus.
- Valid driver's license required.
Benefits:
- Salary range $50,000 - $55,000 plus a comprehensive benefits package.
- Opportunity to make a significant impact in the community.
- Collaborative and supportive work environment.
- Professional development and growth opportunities.
- Access to a company car for visiting locations (valid driver's license required).
- Staff discounts at affiliate ReStores.
- 2 weeks’ vacation plus above industry personal and sick days.
Habitat for Humanity Heartland is committed to equity and inclusion within its community. We welcome applications from members of racialized groups, Indigenous peoples, persons with disabilities, persons of diverse sexual orientations and gender identities and others with the skills and knowledge to productively engage with diverse communities.
How to Apply:
Interested candidates should submit a resume, cover letter, and portfolio of relevant work to mderbyshire@habitat4home.ca by July 26, 2024. Please include "Marketing Manager Application – Your Name" in the subject line.