Marketing Assistant (Volunteer)

Description:
The Marketing Assistant will support the development and implementation of marketing, communications, and public relations initiatives to raise awareness of S.W.I.M.’s programs and services. This role is ideal for a creative, organized, and motivated individual who wants to make a meaningful impact in the community while gaining valuable experience in nonprofit marketing and communications.

Key Responsibilities

1. Social Media & Content Creation

• Assist in managing S.W.I.M.’s social media accounts (Facebook, Instagram)
• Create engaging written, graphic, and video content (flyers, carousels, brochures, reels, stories) using Canva
• Schedule and publish posts for events, workshops, and campaigns
• Support live social media engagement during events (e.g., Facebook Live, Instagram Stories)

2. Community Engagement & Communications

• Monitor and respond to comments, messages, and inquiries across platforms
• Support the management of S.W.I.M.’s Facebook Community Group
• Assist with email campaigns, newsletters, and marketing communications (Mailchimp)
• Help develop creative strategies to grow online presence and audience engagement

3. Event Support

• Take photos and short videos at events and upload them to Google Drive
• Support event promotion through social media, email, and community outreach
• Assist the Events team in cross-promotional activities

4. Marketing & Administrative Support

• Assist in market research and identifying trends to enhance outreach
• Support the onboarding process for new marketing/social media volunteers
• Help maintain organized marketing files, media libraries, and campaign reports
• Propose new ideas for marketing initiatives and outreach campaigns

Requirements:

• Strong writing and communication skills
• Experience with Canva or other design tools
• Interest in social media and digital marketing trends
• Creative thinker with attention to detail
• Ability to take initiative and work independently
• Must be at least 16 years of age
• Valid vulnerable sector check

Preferred:

• Experience in marketing, communications, public relations, or related field (education or volunteer/work experience)
• Photography and videography skills
• Knowledge of email marketing platforms

What You Will Gain:

• Hands-on experience in nonprofit marketing and communications
• Skill development in social media strategy, content creation, and community engagement
• Opportunity to build a professional portfolio of marketing projects
• A chance to contribute to the empowerment of single mothers and their families