Communications & Marketing Officer

The Opportunity

The Communications and Marketing Officer supports United Way’s creation and delivery of integrated communications to key groups such as donors and prospects, volunteers, media and community members across Elgin and Middlesex. This member of our team is involved in crafting consistent, impactful messages and content for campaigns and special events, as well as publishing and measuring content on digital channels.

Compensation Structure

Based on the salary band for this role, external candidates can expect to be offered a starting salary in the range of $42,000 -$46,000 ($23 - $25 per hour). When determining the wage, we consider the market, candidate experience, as well as internal equity.

Additionally, United Way also offers:

• Three weeks paid vacation time to start
• Flexible working arrangements to encourage work-life balance
• Paid winter shut-down between Christmas and New Years
• Registered Retirement Savings Plan with employer match
• Paid sick/personal days
• Summer office hours
• Extended health benefits
• Employee Assistance Program

Our Ideal Candidate Will Possess

• Post-secondary credentials in marketing, communications, journalism, or similar field of study, or a comparable combination of education and experience
• Minimum 1 year work experience in a related role; experience in the non-profit sector preferred but not required
• Strong writing skills including the ability to produce content for a wide variety of audiences, channels and platforms
• Ability to adapt and find creative solutions in a changing environment with multiple roles, deadlines and pressures
• Experience creating & publishing content on social platforms: Facebook, Instagram, YouTube.
• Advanced knowledge of social media management tools and metrics
• Proficiency in Google Analytics and Microsoft Office required
• Video, photography, marketing automation, WordPress and digital advertising skills are an asset
• Experience working at a communications and marketing agency or in a production environment is an asset

Primary Responsibilities

Communications and Marketing

• Support the execution of the communications and marketing and media relations strategies
• Write and produce digital, print, and social media materials including, e.g., fundraising event and Campaign materials, media releases, annual reports, thank you letters, brand awareness stories, and materials about United Way’s funding, advocacy and collaboration activities
• Edit and proofread to ensure communications are correct and on-brand

Donor Experience

• Support the tracking, measurement and reporting of communications and media mentions
• Support the implementation of special event plans

Project Management and Coordination

• Contribute to strategy development and project planning
• Manage and coordinate multichannel marketing and communications projects as assigned,
• Manage multiple tasks, meet timelines and adhere to budgets to ensure projects are delivered on-time and on-budget
• Support internal teams to ensure communications are on-brand, correct and timely
• Adhere to confidentiality and code of conduct